Empowering Tomorrow’s Leaders: A Youth-Led Initiative from Guided Grace Summer Camp

Welcome to BeUTeaFul! We’re dedicated to empowering youth to unlock their potential and transform their passions into entrepreneurial success. Our holistic approach to wellness and personal growth provides the support and community young individuals need to thrive in both their personal and professional lives. Join us in shaping a future where youth-driven wellness and entrepreneurship lead to innovation, purpose, and holistic success.

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Our mission is to empower youth to discover their inner potential and transform their passions into entrepreneurial success. Through a holistic approach to wellness and personal growth, we provide the tools, support, and community needed for young individuals to develop self-awareness, resilience, and the skills to thrive both personally and professionally.

Our vision is to inspire a generation of young leaders who are not only deeply connected to their inner selves but also empowered to turn their passions into impactful ventures. We strive to be the leading force in fostering a global community where youth-driven wellness and entrepreneurship pave the way for a future of innovation, purpose, and holistic success.

Nicole Liggins

CEO / Owner – Guided Grace FYS 

Nicole Liggins is the CEO and owner of Guided Grace Family & Youth Services, a passionate leader dedicated to empowering youth through education and mentorship. With a vision to inspire the next generation of entrepreneurs, Nicole introduced an innovative program during the 2024 summer camp, teaching young participants the essentials of entrepreneurship, banking, and accounting. Her guidance and commitment to fostering youth development led to the creation of BeUTeaFul, a brand that embodies the creativity, resilience, and entrepreneurial spirit of the young minds she mentors. Nicole’s work continues to make a profound impact, shaping future leaders and innovators.

Brenda F. Moore

Mayor – City of Saginaw, Michigan

Mayor Brenda Fay Moore of Saginaw is not only a dedicated leader but also a close friend of Nicole Liggins. Her frequent visits to Guided Grace Family & Youth Services have made a lasting impact on the youth, as she passionately motivates them to strive for independence and success. Mayor Moore’s unwavering support and encouragement play a vital role in inspiring the next generation to achieve their full potential, making her an integral part of the BeUTeaFul community and its mission to empower young entrepreneurs.

Empowering Youth Potential

Building Future Leaders

Fostering Entrepreneurial Spirit

Holistic Wellness & Growth

Community-Driven Impact

Inspiring Lasting Change

It’s not just a brand

BeUTeaFul is more than just a name—it’s a movement. Founded and operated by youth, for youth, our mission goes beyond creating a brand; we’re building a community.

At BeUTeaFul, we believe in the power of young minds to shape the future. Through our initiatives, we provide the tools, mentorship, and support that young people need to become entrepreneurs, leaders, and change-makers. We’re not just teaching business skills; we’re inspiring a generation to realize their potential and make a lasting impact on the world.